Sibu Beauty with its four original products was launched in retail stores in 2009. The original line consisted of Cleanse & Detox Soap, Repair & Protect Face Cream, Cellular Support Soft Gels and Liquid Supplement for Hair, Skin & Nails. Next to join the SIBU family in 2010 were Sea Buckthorn Seed Oil, Age Defying Eye Cream and Moisturizing Body Cream. In 2011, we ventured further in to the anti-aging category with the Balancing Facial Cleanser, Hydrating Serum and Replenishing Night Cream. Clarifying Toner, Purifying Clay Mask and Exfoliating Face & Body Scrub rounded out the skin care line in 2012, followed by the addition of two new sea buckthorn supplements in 2014. Sibu 7 Pure and Sibu 7 Fruit Oil introduced a new focus on the additional benefits of Omega 7 for whole body health.
A brand revolution took place in 2016 when Sibu Beauty transitioned in to SIBU Sea Berry Therapy. Beautiful, sophisticated new packaging and targeted messaging geared toward those with “problematic skin” took center stage. Though the products continued to be ideal for all skin types, the focus was put on rescuing problematic skin from the symptoms of skin situations such as Rosacea, Eczema and acne.
Though sea berry and the sea berry seed oil are incredibly effective at improving and relieving skin irritation, it’s important to remember that they provide many additional benefits both topically and internally. Since the launch of our new packaging, we’ve received a lot of questions and feedback in regards to the mention of problematic skin on the package.
It’s time to set the record straight! From the very beginning, SIBU has had something to offer anyone who wants skin that looks and feels its best every day. The decision has been made to drop the “rescue for problematic skin” tagline and get back to our roots of “beauty” from the inside out. We are excited to introduce our “Stay Beautiful” campaign that will include short videos and blog posts featuring the benefits of seaberry, soaps, and SIBU for EVERY skin type. Be sure to check in often to learn more about all that SIBU has to offer YOU. Until next time, “Stay Beautiful”!
https://www.sibu.com/wp-content/uploads/2017/06/Untitled-design-4-e1505412086826.png128450Wendi Coombshttps://www.sibu.com/wp-content/uploads/2017/10/Web-Logo-10.6.17.pngWendi Coombs2017-09-22 11:05:402018-12-03 15:45:27SIBU for EVERY Skin Type