SIBU for EVERY Skin Type
A brand revolution took place in 2016 when Sibu Beauty transitioned in to SIBU Sea Berry Therapy. Beautiful, sophisticated new packaging and targeted messaging geared toward those with “problematic skin” took center stage. Though the products continued to be ideal for all skin types, the focus was put on rescuing problematic skin from the symptoms of skin situations such as Rosacea, Eczema and acne.
Though sea berry and the sea berry seed oil are incredibly effective at improving and relieving skin irritation, it’s important to remember that they provide many additional benefits both topically and internally. Since the launch of our new packaging, we’ve received a lot of questions and feedback in regards to the mention of problematic skin on the package.
It’s time to set the record straight! From the very beginning, SIBU has had something to offer anyone who wants skin that looks and feels its best every day. The decision has been made to drop the “rescue for problematic skin” tagline and get back to our roots of “beauty” from the inside out. We are excited to introduce our “Stay Beautiful” campaign that will include short videos and blog posts featuring the benefits of seaberry, soaps, and SIBU for EVERY skin type. Be sure to check in often to learn more about all that SIBU has to offer YOU. Until next time, “Stay Beautiful”!