About us


The journey to create a successful company can be as arduous as scaling a Tibetan mountainside, but well worth the view from the top.

Bruce McMullin
Owner & Founder

A true entrepreneur since he was a young child, Bruce established and ran successful construction and import/export businesses before launching Sibu, LLC. in 2004. Health and wellness and the natural products industry are right at the heart of what makes Bruce tick. Giving back is a way of life for Bruce and he has served at the helm of numerous non-profits and humanitarian organizations over the years. He and his wife Jean, enjoy volunteering their time and talents to a variety of organizations that have a positive impact around the world. Sibu is what it is because of the tenaciously positive influence of Bruce and his family.

Bob King
President & CEO

Bob King joined the Sibu team in September of 2014, bringing his vast background in the health and dietary supplement industry to our home court. His twenty-five year career has been centered in pharmaceutical and life science applications where he has held a variety of sales, marketing, and corporate management roles. Most notably, he founded Natural Products Sourcing Group and served A.M. Todd Botanical Therapeutics in a presidential and CEO capacity, manufacturing the proprietary herbal blend for Airborne during its startup and rise to success. Along with his wealth of experience and talent, his education includes a Bachelors degree in Biochemistry and a Masters degree in Business Administration. Bob and his wife Tammy have been married 35 years and have 6 children.

Stuart Hutchinson
Senior Director

Stuart Hutchinson has a distinguished 20 year history in the natural products industry. Everything started in 1995 with Stuart launching his own personal care company, Shaman Beauty Products. After selling the company in 2002, Stuart continued his success in both the personal care and supplements categories. Stuart has since partnered with a number of the industry's top companies and has a record of success designing ground-breaking solutions for products, distribution channels, and retailers. Stuart thrives on opportunities to work collaboratively with sales reps, retailers, and internal stakeholders in order to create extraordinary results.

Dusty McMullin
VP of Operations

Dusty McMullin is the Vice President of Operations and Finance for Sibu. He oversees the supply chain and manufacturing process of Sibu's portfolio of products. One of the highlights has been a visit to the Himalayan region where the annual harvest takes place, to help ensure the integrity and sustainability of the supply process from harvest to product production. Dusty holds a B.A. degree in Finance from the University of Utah. In his spare time, he enjoys mountain biking, soccer and spending time with his wife and 4 kids.

Wendi Coombs
Brand Ambassador

Bringing over 10 years of prestige cosmetic experience to the table, Wendi is thrilled to have landed in the natural products industry. She is completely addicted to the benefits of SIBU’s Sea Berry Therapy line of skincare and supplements. As SIBU’s Brand Ambassador she heads up our marketing and education departments. Sales & marketing are where her roots have grown over the past 26 years and she is taking the “berry by the thorns” as she develops and implements programs and promotions for the brand.

Alex Flores
Director of Customer Service & Direct Sales

Alex Flores, Sibu’s Director of Customer Service & Direct Sales joined the Sibu team in March of 2012. After being introduced to his first book on natural health over 8 years ago he became hooked to the lifestyle and never looked back. He joined the company as a customer service representative and began moving his way up working with the top leaders at Sibu. His great customer relations skills & direct contact with our customers and retailers provides ongoing support for continued growth at Sibu. On his days off he enjoys hiking, martial arts and a good, uplifting book.